After a very trying 18 months, people around the world were ready for a unifying event: the 2020 Summer Olympics. To celebrate the moment and highlight Chipotle’s athletes, #TeamChipotle was launched with the next installment of their Unwrapped series, a behind-the-scenes look at what drives and fuels each athlete, from their training regimens to the food they eat.
Featuring the stories (and Chipotle orders) of cyclist Kate Courtney, surfer Kolohe Andino, soccer stars Julie Ertz and Christian Pulisic, climber Brooke Rabotou, skateboarder Jagger Eaton, volleyball player Alix Klineman, and football defensive lineman Chase Young, the video-rich Team Chipotle landing page created by Hunt, Gather educated, celebrated and ultimately drove digital orders by sharing the athletes’ stories and highlighting the real food that fuels their drive to go for the gold.
Chipotle is proud to be an integral part of athletes' training regimens across all levels," said Chris Brandt, Chief Marketing Officer. "We're excited to share Team Chipotle's stories and rally our fans around these elite competitors."
Website Design
VIEW THE WEBSITEWe custom designed Chipotle’s Virtual Farmers Market in Shopify with full e-commerce functionality and tools. Doing so gave our farmers a state-of-the-art platform to sell artisanal goods direct to consumers during a challenging time.
In addition to featuring four farmers, the microsite also showcases the latest Seed Grant Recipients–a group of young farmers under 40 that each received a $5,000 grant from Chipotle to further invest in the future of farming.
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